Social media plays a vital role in making your business more reachable to your target audience and keeping your online presence strong. If you have many social media followers, your online marketing campaigns have a better tendency to do great. That’s why you shouldn’t neglect your social media accounts.
Here are some tips to help you build your audience and get more Likes and Shares.
Offer Seasonal Deals and Exclusive Discounts
People are naturally drawn to discounts, freebies and special offers. Don’t hesitate to give your audience what they want because this will only improve your online relevance and ultimately, sales and profit. Some wonderful ideas include online exclusive deals where people just need to share your Facebook post on their timeline to qualify, or a contest where people need to Tweet something with a certain hashtag and you’ll choose winners randomly.
Use Different Tones for Different Audiences
Hire social media management services, says Mash Media, to know what tone and language to use in different social media platforms. Users expect you to sound like a human, not a robot or corporation. For Facebook, use a more casual tone like talking to a friend. For LinkedIn, talk like a corporate leader or entrepreneur. The more relatable you are to your audience, the better chances you get of building their loyalty to you.
Drive User Activity and Interaction
Once you gain followers, make sure to drive user activity and interaction by posting interesting and shareable posts. It can be a simple Tweet poll or a Facebook post with an image. You can also ask questions that people would want to respond to. Once they respond and leave comments, your post can reach audiences who haven’t heard of your business yet, earning you more leads and possible followers.
Social media is easy to use and doesn’t require much monetary investment. It’s up to you to make the most of it by using it properly.