Forbes, a leading business magazine with an average of 6.8 million in readership worldwide, has released the top trends that entrepreneurs can adopt for their business this 2017. A recurring trend is the need to spend more time with your team or employees. Not only does this encourage collaboration, but it also allows you to gain info about their needs.
Understanding your employees’ needs is important if you want to stay long in the business. Here are 5 smart things that will be trending for businesses this year, according to Forbes magazine.
Merge Content Marketing with Sales
Businesses will need to initiate content marketing efforts that can support the sales team. This trend has been going on for a few years now.
The main reason why this move is crucial is because there is an increase in the number of people that are going online. You should take advantage of this.
Initiate Narrow Segments
Narrow segments encourage recurring revenue. This means that the more your marketing and sales strategies are customised according to the needs of your clients, the more revenue you will get. How did this happen?
There is an unending supply of services and products that people can get today. Because of this, your customers may move to another company after trying out yours.
Stop it from happening by listening to the needs of your customers. Offer customised products and services based on their needs.
Invest in Subject Matter Experts
In the old days, many businesses relied on their traditional knowledge of marketing and finance. However, the business world has drastically changed over the recent years that you may need experts to handle specific areas of your business.
I.R. Thompson Associates Ltd., for example, can be considered an authority in the field of employment law. You can consult people who have expertise in that field as they specialised in providing information and consultation. You can rely on them to give you insider details about trends in technology, for example, that can immensely benefit your business.