With more than half a million sites going live every day, the competition for the reader’s attention is increasingly becoming cutthroat, notes a Salt Lake City SEO expert. While that might seem intimidating, it’s important to remember that there are more than three and half billion internet users across the world. Such high numbers indicate that you have a ready audience for your site but only if you play your cards right.
Targets the right keywords
The internet is a treasure trove of information, and the search engines outdo themselves to link web users with the most relevant information. As such, they use various metrics to determine the quality of a particular website and its content. If your content matches the queries that web visitors are using, they will reward you with a high rank in the search engine results pages.
Topping the SERPs gets you the most profitable form of web traffic – organic traffic. By picking the keywords that your target audience uses, you will increase both your online visibility and organic traffic to your site.
Give the audience a reason to stay
There’s a lot of noise on the internet, and to some extent, it spells good news for you. Not all competitor sites are filled with authoritative content, which makes it easy for you to beat them. Populating your site with great content demonstrates bears considerable benefits. For starters, it speaks to your authority on the subject matter, which builds trust among your readers.
Secondly, it increases the page dwell time, another key ranking factor by the search engines that boosts your ranking. It also enables you to create a strong brand following, which is the precursor for making a sale. A cult-like brand following assures you of a ready market for your goods and services.
The internet affords you great opportunities to grow the reach of your business and increase your sales. You only need to polish your approach to online marketing and have a solid plan in place.