You might think you’ve won when you’ve gotten your product to the store shelves, but that’s only half the battle. The other half involves you having to catch the customer’s attention and have them take your product off the shelves.
And this is why it is important to have a creative, compelling label. There are no rules to doing so, but there are tried-and-tested methods. Here are some of them.
1. Keep the container in mind
Whether your container is round, square or textured, you need to make sure your label fits nicely around it. Also, if you’re selling nice-looking products, such as jam or honey, in transparent containers, keep the label small so you can show off the product.
2. Use color to your advantage
Color psychology dictates that the various colors evoke various feelings in buyers. What do you want your customers to feel when they glance at your label? Warm colors such as red, orange, and yellow are typically used to urge buyers to act, but that isn’t always the case.
3. Get a font that fits your product’s personality
People don’t always notice them, but font types reflect how you want your product to feel. For example, a hot sauce can use a fun, quirky script in red, but it’s not really suitable for a set of batteries. Try a strong, bold font that portrays toughness and durability for the latter.
4. Choose your material wisely
Your label material must be in perfect sync with the product. For instance, rustic labels made from brown paper are great for natural, organic materials, while silver or metallic labels give out a sophisticated or high-tech vibe.
As you may very well now know, competition for customers’ attention is tough. You need to be vying for their short attention spans at all times, beginning with your various marketing efforts and ending with that one last step at the store before a buyer picks your product off the shelf.