One of the main concerns most businesses face when creating a website is whether to focus on a great design and user experience or SEO. While you still want visitors to find your site appealing, too much of it can end up ruining your website’s ranking on search engines.
Fortunately, you can still have an attention-grabbing design that has been optimized for SEO. Some web designers in Denver work together with SEO specialists to meet the needs of users and the search engines.
Here are some mistakes to avoid:
Wrong use of heading tags
The H tags are HTML codes that indicate the main headline. These tags can be great for SEO, as they help search engines understand what your content is all about. Unfortunately, these tags are misused by web designers.
Some put the company name inside the H1 tag; others put too much text on these headlines tags while others use them in more than one page. This leaves the search engines confused and this could negatively affect your site’s ranking.
Your site’s speed
Filling your web pages with multiple animations, graphics and videos reduce your site’s speed. Some web designers will tell you how long it will take to re-code how your page loads. The truth is that Google now evaluates your site’s speed in order to rank you. A fast website not only helps to improve conversion rates, but also reduces the bounce rate.
Improper 404 error page
While broken links are bound to happen, you can reduce the negative effects of this by creating a page with a link for users to return to your site. This encourages users to further browse your site.
These are some of the mistakes that can affect your website’s performance. To avoid this, you need to talk to a web design company about SEO, as it is an important component of the design.