One of the most common misconceptions about branding is that it’s the product, service, logo, or website of a business. All these make up what branding is, and this goes beyond those tangible things.
Branding is the image created from the amalgam of your product, service, logo, and other factors — it’s what you provide to your customers, as well as the promise of what your business can do for them. It answers the customers’ question, “Why should I choose you?”
Define your brand
What is the mission and vision of your business? Think about the benefits that you want to offer. If you want people to choose your business over others, put in real effort in knowing what they want and expect from you. As the marketing experts of MashMedia.com.au suggest, do your research. Use surveys and other research methods to know how you can package your business and meet your clients’ needs and your own vision.
Concretise your brand
People won’t know your ideas if you don’t put them in concrete and tangible terms. Create a great logo, along with a brand messaging or tagline. Logos and taglines help people have instant recall of your business.
Let the word out
In both your off-line and online marketing efforts, ensure that your branding is well integrated into each aspect. Use your logos wisely; place them accordingly in your shop and online pages.
For your online efforts, don’t just concentrate on social networking sites. Ensure that your blog or website also gets good traffic. Fill it with informational, SEO-friendly content. Hire experts to create content.
Your efforts should remain consistent and true to your business. Make every effort count, and your brand will surely stand out from your competitors.