Need For Speed: The Importance of Website Loading Times

Website Loading Time

If you want people to flock to your website and explore your services and applications, your site has to be fast. Web users are about instant gratification or in a hurry to do what they need to do. Most of the time, you’d need a website load tester to make sure your site meets this requirement.

But why does website speed matter? Statistics show a one-sided match-up for slow-loading pages. If a website takes 4 seconds to load, it will lose 25 percent of its viewers. If it takes 10 seconds, it will lose almost half. Every second is important in this age of fast Internet and relatively impatient users. Viewer loss is more profound for mobile websites than those of desktop users. Mobile Internet users are among the hardest to please in this situation.

Google Hates Them Too

It’s not just people who hate slow-loading websites. Google and other search engines tend to penalize them too. Google penalizes the site as soon as performance issues are identified. For many websites, this becomes a difficulty when it tries to regain lost followers.

If you see slow website load times, there are a lot of ways to fix it. The developer can further optimize the pages for decreased load up. A professional website load tester can put the pages through a test to see if they hold up.

Too Fast for Its Own Good?

Problems may appear as well if the website proves too fast. Two researchers from Harvard University reveal that there are times when waiting for a website to load may prove advantageous. For instance, they asked two groups of people to search for flights on a simulated travel website. The pages loaded fast on one end but didn’t show a “progress bar” which indicates individual search results being checked. On the other hand, the second group has a slower-loading website, but one with a progress bar.

The second group finds it good enough to wait for slow-loading pages. Why? The progress bar shows each search result being checked for flight ticket deals. That’s despite them having to wait a full minute for the results.

Both researchers conclude that waiting is more bearable if people see work being done on their behalf. In other words, they like to see actual progress being made as they wait. This further lends credence to balancing website loading speeds. It should be fast, but not too fast for its own good.

In the end, for many people who want their business website to rise above the rest, using website loading tests and other performance tests assure you that your site is mobile-friendly and fulfills the expectations of all users.