The sad truth is that not everyone is tech-savvy enough to use the web to market their products. There are those whose passions are dedicated to more traditional businesses, such as bakeries and gardening, that might not be able to manage a website well.
For those who want to promote their products without relying completely on the World Wide Web, here are some old-school ideas that still work:
Freebies and Discounts – Whether it’s offering a free pastry for every dozen bought or a discount on their third purchase, offering loyalty perks is sure to catch customer attention. You can even hand out samples on specific days or even create a package from your leftover inventories. Finally, consider giving a gift to your customers who are celebrating their birthday.
Create an Identity – Branding is a process where you get people to remember your company better. It can be an unusual design for your logo, a tagline, or an eye-catching color scheme. Once you’ve created the proper branding for your venture, you can include this on your product packaging, like in custom cupcake wrappers or craft labels.
Connect with Your Competitors – Networking with companies with similar products and services can expand your customer base and reach. If there are big projects and purchases you can’t fully service, request or rent your competition’s services to fulfill the sale. Besides, business mentoring is now all the norm with industrial gurus offering their knowledge at a price. This opens up opportunities to learn from those that have already gone through the process of expanding their establishments.
In the end, you might still want to learn how to maximize the Internet to promote your company. It’s even easier to request or hire an expert to oversee online promotions. However, do continue these promotional tactics because they are still quite effective, especially in the local market.