Advertising is a multibillion dollar industry in Australia—this includes TV, radio, print, Internet, and outdoor advertising options. Undoubtedly, TV advertising remains the leader in advertising. According to the Australian Bureau of Statistics, 87% of Australians either listened or watched television for approximately 3 hours daily.
At only 3 hours daily and with an estimated population 23 million, that’s an enormous amount of ears and eyes ready to hear and see your business brand.
How Will TV Advertising Work For Me?
Researches state that the average person requires seeing and hearing an advertisement a number of times before the information can become embedded in their brain. A well-executed TV ad campaign will be an excellent avenue for retaining information since it can be scheduled to show a couple of times for the duration of a targeted television show. This will one-up your competitors on brand retention and awareness.
Because watching TV engages both the eyes and ears, it produces an emotional response that makes it a potent advertising tool. It likewise lets you easily communicate with your target audience, whether national, local, or even international, to maximise your branding efforts and leads.
Is TV Advertising for Me?
To answer this question, you must first ask yourself what is stopping you because for most, money is a major issue. Advertising on TV doesn’t need to be expensive and you should think of it as an investment rather than an expense, Hat Media expounds.
Numerous businesses started with small budgets for their TV campaigns. Once your business profits from your TV ads, then you can easily double or even triple your budget for your ad campaign.
When choosing which TV advertising agency to work with, you should pick one that not only specialises in TV adverts, but can also offer additional services such as social media marketing, lead generation, and help with branding among others.
A great advertisement will convey a clear message capable of engaging the viewer’s senses; add to that your business’s service or product and you now have a killer combination and an extremely effective sales medium.